Y! Rong
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Y! Rong
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Trust Cashback Card

Client: Trust Bank

Brief: A launch campaign that leads with the message of Be a Millionaire with the all-new Trust Cashback card.

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Credit: Cristina Tin Sanchez, Khoonkiat Liong, Miguel Escobar & Jun Hong Tan

2025 MARKies Awards - Silver (Most Effective Use – Launch / Re-Launch)
2025 MARKies Awards - Bronze (Most Creative – Experiential)

All World / Outdoor HP Instant Ink / Activation Causes for Animals / Digital Content Amgen / Integrated Campaign Trust / Integrated Campaign National Museum of Singapore / Digital Content Johnson & Johnson Vision / Integrated Campaign Congratulations! You found my ✨ proactive ideas ✨, WhatsApp me for the password. MediaTek / Integrated Campaign Trust / Digital Content MSU / Integrated Campaign Chevrolet / Integrated Campaign The New York Times / Experiential Tide / Print KFC / Digital Content
World / Outdoor HP Instant Ink / Activation Causes for Animals / Digital Content Amgen / Integrated Campaign Trust / Integrated Campaign National Museum of Singapore / Digital Content Johnson & Johnson Vision / Integrated Campaign Congratulations! You found my ✨ proactive ideas ✨, WhatsApp me for the password. MediaTek / Integrated Campaign Trust / Digital Content MSU / Integrated Campaign Chevrolet / Integrated Campaign The New York Times / Experiential Tide / Print KFC / Digital Content